Used to design a successful business, institutional management is the process of laying out plans and organizing available production resources to run a successful organization. Institutional management can also be called strategic financial management. Steps in institutional management generally include identifying the current situation, identifying the desired situation and determining the steps necessary to get there. The idea behind the process is to lay out a strategic plan that outlines concrete steps to maximize company success. This process can improve business by allowing an analytical view of how the business could best operate.
Much of strategic management planning is analysis of the company and its environment. During analysis conducted while performing institutional management, an institutional manager may look at many aspects of the company, including the company's financial and human resources as well as the market conditions that might affect the success of the company. Institutional management in an existing company might also examine past operations to determine what was successful and what failed. Information about past business successes and failures can help management make educated plans for achieving company success.
Knowing the conditions of the market in which a business operates is key in forming a well-researched strategic plan. Examination of the market conditions can include analysis of the company's position within the market in comparison to other companies of its type. Analysis in institutional management also involves analyzing available opportunities for profitability within the market and the threats presented by competitors for those opportunities. This type of strategic analysis may include researching regulations that restrict or benefit company profits within the market.
Defining broad and well-known company goals for success can help business workers make informed decisions in the best interests of the company. Steps when defining a goal for a business plan include setting mission statements and a company vision that will help guide the organization in achieving its planned goals. A company vision generally includes how the company intends to change the world, and the mission statement defines the company business that will make the envisioned changes.
For company goals to be successful, they must be achievable and memorable. Visions and mission statements are the parts of the institutional management process that determine the core values and function of a company, including ethical principles upon which the company functions. A concise, achievable mission statement can help lay down framework for making plans to successfully advance the business. Using emotional, moving language in these statements can help make them more meaningful for the members of the organization.